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Work Experience

2022 - 2024

Social Media Specialist | Vanguard

  • Enhanced Vanguard’s social media presence by launching the first IT Social Media Ambassadors program for employee advocacy in first five months in the role

  • Generated 3.5x more engagement in comparison to 2023 goals by authoring and publishing compelling corporate social posts

  • Curated social posts for senior leaders and employees that lifted engagement by 300%

  • Led employee guidance programs to ensure alignment with organizational objectives

  • Drove brand awareness and engagement by developing content marketing and social strategies that were aligned to business outcomes

  • Built external client and partner relationships to build the Vanguard brand

  • Partnered with cross-functional teams to build content strategy to meet client needs

  • Created multi-channel campaigns tailored to target and amplify specific initiatives

2020 - 2022

Associate Director, Digital Strategy | Drexel University

  • Single handedly launched the @drexeluniv TikTok page, went viral and gained over 1,000 followers and 600,000 views in first week

  • Awarded “Best TikTok Presence for a Brand” from the Philadelphia Business Journal

  • Owned and executed all social media strategies and channels

  • Orchestrated and led a team to sustain and enhance our social media footprint

  • Built digital marketing campaigns through collaboration with cross-functional teams 

  • Led global social media strategies encompassing organic and paid digital channels

  • Oversaw and managed all digital, social, video, and general media strategies

  • Approved and scheduled content updates submitted by the editorial team, suggested improvements to ensure content followed the established University standards 

  • Managed media budgets and executed buys via agencies and internally 

2018 - 2020

PR & Social Media Manager | AYS Sports Marketing

  • Increased brand’s social media followers by 121% in first three months

  • Wrote and supplied social media posts for top influencers to post on social including but not limited to: Venus Williams, Shaun T, Alexander Zverev, Chef Richard Blais

  • Managed the execution of digital media across paid, owned, and earned channels

  • Created global social media campaigns for clients such as the British Virgin Islands, Lotte NY Palace, Hyatt Regency Indian Wells

  • Coordinated collaborations with influencers including Mike Tyson and Jimmy Connors

  • Captured and edited all videos and pictures with DSLR at all events and edited to post

  • Solicited and maximized media partnerships for events in different markets globally

  • Implemented B2B and B2C social media strategies to align with business objectives

2015 - 2018

Producer & Director | Philadelphia Eagles

  • Super Bowl 52 Champion

  • Produced and directed live press conferences using NewTek Tricaster and Livestream

  • Created and live streamed content that appeared on official Eagles digital platforms

  • Directed and edited various segments for daily shows, Video On Demand, and NBC

2015 - 2017

Production Assistant | Center City Film & Video

  • Assisted producers with research and shoots

  • Managed interns and provided them with daily tasks

  • Created portfolios of demo videos to send out to potential clients

  • Contacted talent and crew to schedule shoot days in accordance to availability

  • Contacted mangers for scouting locations and file permits and licenses to film

Seasonal Positions

2018

Content Producer | Groove National Dance Competition

2017 - 2018

Video Operations Assistant  | NFL Films

2017

Video Production Assistant  | Villanova University

2015

Intern | Camden Riversharks

Education

2012 - 2016

Rowan University | Bachelor's Degree in Radio/TV/Film

Completed a comprehensive program focusing on digital media, including graphic design, web development, and multimedia production.

Skills & Expertise

  • Social media management

  • Digital marketing

  • Content creation

  • Market research

  • Advertising

  • Brand development

  • Project mangement

  • Video production

  • Photography

  • Graphic design

  • Media relations

  • Social strategy

  • Interal communications

  • Executive communications

  • Event management

  • Leadership

  • Instagram

  • TikTok

  • LinkedIn

  • Facebook

  • Twitter (X)

  • SnapChat

  • WeChat

  • WhatsApp

  • Adobe Creative Cloud

  • Canva

  • Sprout Social

  • Asana

  • Airtable

  • Hootsuite

  • Microsoft Office

  • Google Analytics

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